Tourism New Zealand to raise its marketing budget in India

first_imgIn order to expand its growth in the Indian market and effectively engage with its travel trade and consumers, Tourism New Zealand (TNZ) has made plans to invest heavily in the market. Speaking on the sidelines of Kiwi Link India 2015 in Mumbai, Kevin Bowler, Chief Executive, Tourism New Zealand said, “We will spend NZD 5 million in India this year. In 2009, our budget was only NZD 1 million. Of the three emerging markets – India, Indonesia, and Brazil – India is the fastest growing market for New Zealand. We have a comprehensive marketing strategy for India and will extensively engage with the travel trade there. We will also look at a digital advertising approach.”While discussing about newer destinations in New Zealand, Bowler said, “One of the big successes is Hobbiton; it has some amazing experiences. We are introducing the same this year in the Indian market at Kiwi Link. Besides, Auckland, Rotorua, and Queenstown are popular destinations among Indian travellers. Young professionals, honeymooners, couples, and family trips are significant tourism contributors. The average length of stay of Indian travellers is around 14 days. There is a good distribution of tourists around the country.”In the fiscal year, which ended in June of this year, TNZ welcomed 43,000 Indian visitors, which is a 23% higher than the previous fiscal. Bowler attributed this growth to the ICC Cricket World Cup 2015. “The tourism figures have almost doubled since 2009. We are looking to sustain the numbers this year, and are hoping for a double-digit growth,” he added.last_img read more

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