PR Insight: Optimize social media efforts at your credit union

first_img 2SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr In today’s mobile-first environment, it’s no longer optional for credit unions to use social media to facilitate and maintain solid member relationships–it’s a necessity. According to PEW Research Center, 74 percent of American adults now use social networking sites, and that number is only projected to grow.Sharing relevant blogs, press releases, bylines and announcements through social media is an excellent way to connect with members and prompt them to engage in credit union news and activities. However, it’s not enough for credit unions to simply set up a few social media accounts and call it a day. Instead, for a credit union to build a valuable social media presence, the financial institution must understand how to meaningfully employ these social channels.Here are some tips on best social media practices for credit unions.1. Not all social media channels are created equal.Just because a post might be a good fit for one social network, doesn’t mean it works for every social network. It’s important to learn the differentiators and nuances for each separate channel so your posts are relevant and resonate with target audiences. continue reading »last_img read more

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