Himalaya aims to double market share in mens facewash to 20%

first_imgMumbai, May 21 (PTI) Betting big on the male grooming segment, herbal health and personal care firm Himalaya Drug Company is aiming to double its market share in the mens facewash category to 20 per cent in the next couple of years.”We have close to 8-10 per cent market share in mens facewash. We have grown in the last couple of years from being the number fifth player to number third in the segment. We are targeting to get at least 20 per cent market share in the next 2-3 years,” Himalaya Drug Company Business Head Consumer Products Rajesh Krishnamurthy told PTI.The overall facewash market in the country is estimated to be about Rs 1,800 crore at present, with mens facewash accounting for 15-20 per cent of the space.While the overall facewash category is growing at 10 per cent, the mens facewash segment is growing at a faster clip at 15-20 per cent.Himalaya is a market leader in the overall facewash category with 24 per cent share.The company is planning to expand its portfolio beyond facewashes in the mens grooming segment and is evaluating opportunities in hair gels and creams, he added.The mens grooming segment is estimated to be around Rs 5,800 crore and Krishnamurthy said the company has identified sports as a platform to drive its mens segment.Personal care is a key business category for the company, with the segment contributing to 45 per cent of the Rs 2,200 crore turnover, followed by pharmaceuticals (30 per cent), baby care (17 per cent), and animal health and wellness with 4 per cent each.advertisementThe facewash category accounts for half the revenues in the personal care segment for the company.The personal care industry in the country is estimated to be Rs 69,856 crore, with the herbal and ayurvedic segment being 31 per cent of it.The company has over 250 stock keeping units in categories including skincare, oral care, foot care, eye care, lip care and body care.Himalaya has over 200 standalone retail stores and plans to take it to 300-400 outlets in the next three years, he said.”The next growth will come from tier II cities where we are expanding our stores. Today, out of the 200 stores, at least 50 per cent would be in tier II cities,” he said.E-commerce contributes around 1 per cent of the sales but the company is looking at growing it to 5 per cent in the next 2-3 years. PTI DS RSY SRKlast_img read more

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How Mercedes carried Lewis Hamilton to verge of his fifth F1 title

first_imgLewis Hamilton stands ready to prove that his rivals have searched in vain for any weaknesses to exploit at this weekend’s US Grand Prix. This season he has been under pressure as never before but has come through it; he is champion-elect and Austin will likely see him crowned. If so he will rightly collect the approbation a five-times world champion deserves; only two other drivers have managed it in the history of the sport.Yet he knows it will be an honour truly shared. He is an exceptional driver but more than aware of how hard his Mercedes team have worked to make it happen. Much of the focus this season has been on Ferrari’s failures yet this will be a championship won by Mercedes as much as lost by the Scuderia. There was calm then, even at the heart of the maelstrom at Mercedes. “In those difficult moments the trust remains,” Wolff said. “Lewis does not question the ability of the team but he relies on what he has seen in the past the team has done. That deep relationship of trust is fundamental between the driver and the team.”If Hamilton should take the title on Sunday there is no doubt the first thing he will do is thank his team. Nor should this be seen as PR platitudes merely for public consumption. “We win and lose together” has long been his mantra. This season they have done both and Mercedes have emerged stronger than ever. They are the benchmark against which all others must be measured. Wolff believes this was fundamental to the success that followed. “It is important when under immense pressure to be kind in your analysis of your weaknesses,” he said. “The best warriors are the ones that are kind in times of great conflict. How you behave under pressure, how you are able to stick to your values and your mindset that were written in times of peace. This is when the true ability of people is going to be proven.” The approach proved hugely successful. With Hamilton hitting his best and Mercedes having worked through and solved their issues, they won the following four races and all but secured the title, in a remarkable turnaround.Ferrari and Vettel’s mistakes would have proved costly against any opponent but when they needed to step up they were faced with a team and driver who had found an entire new level. They were made to look almost amateurish in the face of Mercedes’ slick professionalism.That the atmosphere at Mercedes is wholly constructive had been demonstrated earlier in the season when the chief strategist, James Vowles, apologised over the radio to Hamilton for their poor call in Austria. It demonstrated just how comfortable the team are in admitting errors and learning from them rather than finger pointing. It stood in stark contrast to Ferrari’s principal, Maurizio Arrivabene, launching a scathing attack on his own team after their qualifying blunder in Japan. With the cars closely matched the two teams traded punches across the first half of the season. Mercedes had begun on the ropes. A strategy error in Australia cost Hamilton a likely win. At the next race in Bahrain he took a grid penalty because of a gearbox change and with Vettel victorious the German held a 17-point lead. The pendulum swung between them, notably with Vettel’s victory in Canada where Hamilton had won the previous three meetings. Then in Austria Mercedes once again called Hamilton’s strategy wrongly before further woe when he was forced to retire with a fuel problem.With Ferrari stronger than ever, there was a palpable sense that the fearsome Mercedes machine was being tested to breaking point. Worse was to follow as upgrades the Scuderia brought to Silverstone gave them a pace advantage and Vettel romped home joyously.However his costly error in crashing at Hockenheim and Hamilton’s mighty qualifying lap in Hungary ensured the Briton took wins at the next two rounds. Yet Ferrari’s riposte in Belgium was ferocious. Spa was a Mercedes track but the Scuderia took their car and engine advantage to a new level with Vettel’s comprehensive win, leaving their rivals reeling.It was Mercedes’ “most difficult moment”, explained their team principal, Toto Wolff, “realising before the summer and at Spa that Ferrari had a better development in performance”.The setback was a call to arms. “It is the mindset of seeking perfection,” Wolff said. “The days we lose are the ones our competitors should fear because it is when we learn the most – this happened at Spa.”They had already proved resilient on track, matching poor pitwall calls with some superb decisions in Baku, Hockenheim and Hungary. Off-track after Belgium they had to find answers to their problems – tyres blistering and poor traction out of slow corners. Wolff explained that far from panicking or condemnation he sent a message of encouragement to his staff the next day. “In this email, I said: ‘We are not giving up, this is not a championship we are going to lose. We need to understand why we have been outperformed.’ So it was development, research, analysis, mindset, work ethic and fun.” Since you’re here… features We win and lose togetherLewis Hamilton Read more Williams already looking to 2019 after bold signing of rookie George Russell Share on Pinterest Topics Share on Facebook Share on Messenger Share on WhatsApp Mercedes GP Lewis Hamilton The Recap: sign up for the best of the Guardian’s sport coverage Hamilton will equal Juan Manuel Fangio’s five championships and be only two behind Michael Schumacher’s record of seven if he takes the title at the Circuit of the Americas. He will do so if he wins and his Ferrari rival Sebastian Vettel finishes below second, or if he finishes eight points clear of Vettel.Hamilton, still only 33, has spoken of the intensity of the fight he, Vettel and Ferrari have engaged in this year. It was a mighty struggle from the off and, while Hamilton has been magnificent, his team have demonstrated they remain the pre-eminent force in F1.What has stood out about Mercedes’ performance is that it has been far removed from the almost flawless runs that have secured their past four drivers’ and constructors’ championships. There have been slips, errors and obstacles – far from plain sailing in the teeth of a gale presented by a resurgent Ferrari. Support The Guardian Share on Twitter The days we lose are the ones our competitors should fear – because it is when we lose the mostToto Wolff Motor sport Read more Formula One Share on LinkedIn Share via Email Formula One 2018 … we have a small favour to ask. More people, like you, are reading and supporting the Guardian’s independent, investigative journalism than ever before. And unlike many news organisations, we made the choice to keep our reporting open for all, regardless of where they live or what they can afford to pay. Whether we are up close or further away, the Guardian brings our readers a global perspective on the most critical issues of our lifetimes – from the escalating climate catastrophe to widespread inequality to the influence of big tech on our lives. We believe complex stories need context in order for us to truly understand them. At a time when factual information is a necessity, we believe that each of us, around the world, deserves access to accurate reporting with integrity at its heart.Our editorial independence means we set our own agenda and voice our own opinions. Guardian journalism is free from commercial and political bias and not influenced by billionaire owners or shareholders. This means we can give a voice to those less heard, explore where others turn away, and rigorously challenge those in power.We hope you will consider supporting us today. We need your support to keep delivering quality journalism that’s open and independent. Every reader contribution, however big or small, is so valuable. Support The Guardian from as little as $1 – and it only takes a minute. Thank you. Reuse this contentlast_img read more

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