Social Location Marketing: Outshining Your Competitors on Foursquare, Gowalla, Yelp & Other Location Sharing Sites (Que Biz-Tech)

first_imgSocial Location Marketing: Outshining Your Competitors on Foursquare, Gowalla, Yelp & Other Location Sharing Sites (Que Biz-Tech) AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis [amzn_product_post]Social Location Marketing offers powerful new ways to promote practically any product, service, or venue. Now, pioneering expert Simon Salt shows exactly how to make the most of it! Salt introduces Foursquare, Gowalla, Yelp, and other apps, helping you choose your best options, and build cost-effective marketing programs that work. Through real examples, you’ll learn how to reach your key audiences and segments…craft and execute winning strategies on realistic budgets…measure activity and calculate ROI…avoid costly mistakes…and much more! Whatever your goal, role, or industry, this book will help you find new customers where they are, strengthen loyalty and retention, and supercharge profits!  6 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThiscenter_img Howard Lake | 7 April 2013 | News About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.last_img read more

Read More →

The production ecology of benthic plants in Some Antarctic lakes: II. Laboratory physiology studies

first_img1) Laboratory experiments were carried out on the photosynthetic physiology of two algal communities and two species of aquatic moss from lakes on Signy Island (Antarctica). (2) Net rate of oxygen production by algal `felts’ was measured at very low irradiance (up to 1.5 W m-2) at 2⚬ C. A community based on the blue-green algae Tolypothrix and Plectonema (Sombre Lake) had a light compensation point of 0.17 W m-2, with maximum net rate of oxygen production per unit ash-free dry weight of c. 0.6 μg mg-1 h-1, and a high and variable rate of oxygen uptake in the dark (respiration), mean value 0.41 μg mg-1 mg-1. A second community, in which Phormidium spp. predominated (Changing Lake), had a compensation point of 0.09 W m-2, but a lower maximum net rate of oxygen production (c. 0.2 μg mg-1 h-1) and a low respiration rate (mean value 0.09 μg mg-1 h-1). (3) Two species of aquatic moss, Calliergon sarmentosum and Drepanocladus sp., had similar respiration rate per unit ash-free dry weight at normal lake temperature (up to 5⚬C)–c. 0.3 μg mg-1 h-1. Respiration rate increased linearly with temperature between 1.2 and 30⚬C, but more rapidly for Calliergon than for Drepanocladus. The light compensation point at 2⚬C of the two mosses differed markedly. Drepanocladus had a compensation point similar to the algal communities investigated (0.11 W m-2), but Calliergon, which generally occurs in shallower water, had a higher compensation point (0.64 W m-2). Increase in temperature in the range of irradiance used in the experiments (maximum 2.4 W m-2) caused the compensation point to shift to higher irradiance. The effect was more pronounced in Calliergon.last_img
Read More →