New Tinder Feature Sparks Summer Music Fest Lovin

first_imgStay on target Tinder introduced a new feature to help summer festival-goers find love … or whatever.In “Festival Mode,” users can highlight planned concert destinations by adding badges to their profile, then match and chat with others attending the same event.“It’s no secret that Tinder is a must-have app for singles attending music festivals around the world,” Chief Marketing Officer Jenny Campbell said in a statement. “We consistently see a spike in Tinder use as tens of thousands of music fans come together.”AdChoices广告In 2018, Tinder registrations during Hangout Fest in Alabama increased 30-fold, while app activity surged up to 300 times the norm at Bonnaroo Music & Arts Festival.“We wanted to create a new experience that makes it easier to connect with other concert-goers before even setting foot on festival grounds,” Campbell added.Festival Mode is rolling out this summer to some of the largest music festivals in the Live Nation and AEG global portfolios.Festival Mode is rolling out now for participating festivals (via Tinder)Users will have access to event-specific badges approximately three weeks prior to the start of each fete.“By partnering with Tinder this festival season, we’re thrilled to offer such a unique service to our dedicated community of fans,” according to Andrew Klein, managing director for the Global Partnerships division of AEG.But the app’s presence will be more than just digital this year: Tinder is also producing activations on the ground for users to meet up at select events—offering VIP upgrades, complimentary merchandise, shareable photo ops, and more.“In an increasingly digitized world, people around the globe are flocking to … concerts and festivals in droves to experience connection where the emotional intensity is unmatched and the moments are unforgettable,” Maureen Ford, president of Live Nation national and festival sales, said.“Music has a long history of bringing people together,” she continued, “and our partnership with Tinder allows us to bridge the digital and physical worlds to facilitate more meaningful connections between fans in real life.”More on Geek.com:Tinder Beats Netflix as Top-Grossing AppTinder Has a ‘Spring Break’ Mode for College HookupsCows Now Have Their Own Tinder-Style Dating AppGeek’s Guide to Online Dating New Tinder Alert Protects LGBTQ Users in Hostile NationsTinder Beats Netflix As Top-Grossing App last_img