MU flights into Cairns much needed for tourism TA

first_imgSource = e-Travel Blackboard: N.J China Eastern’s plans to launch new direct services into Cairns could boost ‘much needed’ tourism into the region, according to Tourism Australia’s head, as well as offer Australia further benefit from the fast growing market, China.Launching from October this year with a three times weekly service between Shanghai and Cairns, the tourism bureau’s managing director Andrew McEvoy said joint marketing activities to promote flights would move Australia closer to its 2020 goal of doubling overnight expenditure.”The additional air capacity represents a huge boost to Cairns and Tropical North Queensland by opening up direct passenger and freight links from the key commercial city of Shanghai and beyond it, many of China’s secondary cities,” Mr McEvoy said.“Asia will generate close to A$19 billion a year by 2020 for Australian tourism, with China, our most valuable international tourism export market, remaining the key driver.”The fact that 2.4 million Asian travellers – over 40 per cent of our total international visitors last year came to Australia was unprecedented, but with this level of growth it is important that we are focused on getting the supply side of the equation right.”Australian Tourism Export Council (ATEC) managing director Felicia Mariani concurred, adding that the services would bring Queensland to the Chinese market’s door.“This new China Eastern service will directly link Chinese visitors to one of Australia’s top destinations and shows Queensland is recognised as a highly desirable place to take a break,” she added.According to local figures, the Chinese market into Cairns was up 39 percent last year over the prior year. last_img read more

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Wotif Destination NSW campaign family friendly

first_imgSource = e-Travel Blackboard: K.W Families need not fear that the holidays are near now that Destination NSW and Wotif.com have launched a campaign for family friendly NSW Getaways over the school holidays and coming months. Set to run for two weeks until 17 September, Wotif Group executive general manager for Australia/New Zealand Joachim Holte said the campaign showcases the best of what New South Wales has to offer over the school holidays. According to Mr Holte, as the weather warms up it is a perfect time to take a short break to New South Wales’ various regions that offer a raft of attractions that are ideally suited for family holidays. “The NSW Getaways campaign features exclusive deals at a range of hotels, motels, and bed and breakfasts on Wotif.com,” Mr Holte said. Destination NSW chief executive officer Sandra Chipchase said it was a great opportunity for families to enjoy what experiences Regional New South Wales has to offer, at great prices. “This is a great example of Destination NSW working with industry partners to help the NSW Government achieve its goal of doubling overnight visitor expenditure in NSW by 2020,” Ms Chipchase said. The campaign will be promoted on VisitNSW.com and its social media channel while being supported by radio advertising throughout South-east Queensland, Canberra, South Coast NSW, Southern Highlands, Blue Mountains, Mid-north Coast and North East NSW.last_img read more

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Ryanair initially denies deceased passenger refund

first_imgMs Parsons eventually booked a Ryanair flight with her family to the Canary Islands in April 2013. Low-cost carrier eventually re-compensates mourning family. Beryl Parsons, 78, was diagnosed with cancer last year and planned to take a trip with her family during Christmas 2012, however, she feel ill and the family did not book the holiday. Offended by the reply, Mr Parsons threatened to strap his mother’s ashes to her seat on the aircraft, film the incident and place the video on YouTube. The Irish low-cost carrier has since returned a full refund to the passenger’s appalled family, according to the Daily Mail. In June, Ms Parsons was unexpectedly informed that the cancer had spread and was terminal. Ryanair has since issued an apology and full refund to Mr Parsons. When Mr Parsons contacted Ryanair for a refund, the airline offered its condolences but said Ms Parsons had breached its terms and conditions because she had not passed away within 28 days of the intended travel date. Ryanair initially refused to refund the ticket of a deceased passenger in accordance with the airline’s terms and conditions. “Her first comment when she was told she was dying was, ‘Oh, I suppose, I will have to cancel my holiday then’,” her son Doug Parsons said. “It was never really about the money. It was all about the principle,” Mr Parsons said.last_img read more

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Travelport Orbitz Worldwide update distribution agreement

first_img“Under this new agreement, we have plans to work together to supplement this via an upgrade to Travelport’s latest API connectivity – Travelport Universal API – enabling Orbitz to progressively access and display to its customers the much wider range of travel content that Travelport can now provide,” Travelport chief commercial officer, Kurt Ekert said. The renewed agreement means that Travelport will continue to supply airline, car rental, hotel fares as well as availability, booking and ticketing services to Orbitz. Source = ETB News: T.N. “Travelport has been an important partner for Orbitz and we are pleased that they will continue to play a key role in our technology and travel management needs through this multi-year agreement,” Orbitiz Worldwide chief operating officer, Chris Orton said. Travelport, a leading distribution company, and Orbitz Worldwide have updated their global distribution system agreement.last_img read more

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International arrivals into Asia Pacific continue strong growth

first_imgInternational arrivals into Asia Pacific continue strong growth International arrivals into the Asia Pacific region continued the strong growth momentum of previous years with a gain of 5.4% during the first half-year of 2015, resulting in close to 12.5 million additional arrivals year-on-year. This continues the full year growth of 6.1% during calendar year 2014, which culminated in a total foreign inbound volume of more than 550 million.These are some of the top-level findings contained within the Annual Tourism Monitor 2015 Final Edition released today by the Pacific Asia Travel Association (PATA). Following the release of the Early Edition in May this year, the Final Editionincludes a number of other measures of travel activity and profiles including length of stay, expenditure and several other useful quantitative metrics.Early indicators of travel flows for calendar year 2015 (year-to-date) are also provided for 39 Asia Pacific destinations as an early warning mechanism for identifying major shifts and movements in key source and destination markets.Highlights of the Annual Tourism Monitor 2015 Final Edition include:International Visitors arrivals to the Asia Pacific region – as defined by the 45 destinations covered in this report – have collectively shown significant growth over the last five years rising from almost 455 million in 2010 to over 552 million in 2014.Asia continued its dominance in 2014, capturing more than 410 million foreign arrivals – a relative share of more than 74% – led by Northeast Asia with a share of 47% of total international arrivals into Asia Pacific.China, Hong Kong SAR and the USA were the top three generating markets for all international arrivals within the Asia Pacific region in 2014, although there were significant deviations in that grouping from sub-region to sub-region.For early 2015, the 39 destinations in the Asia Pacific region with arrivals data for early 2015 show a collective gain of 5.4% year on year, compared to growth of five percent for the same destinations and periods of 2014.The Americas region is showing the strongest 2015 period growth (6.8%) year on year, followed by the Pacific (6.3%) and then Asia (5.0%).Early 2015 indictors for the key source market show that Thailand, Hong Kong SAR and Japan captured more than 4.1 million additional arrivals from China, period over period in 2015.The impact of the contraction in the Russian outbound market is also considered in light of destinations across the Asia Pacific region in early 2015, with Thailand, Turkey and China being particularly negatively affected.“Understanding the immediate impacts of changes in the foreign inbound markets allows us to contain the negative consequences and boost the positive. This Final Edition of the 2015 PATA Annual Tourism Monitor therefore provides an important first step in quantifying these changes and allowing us to make resource deployment decisions based on those quantification metrics,” said PATA CEO Mario Hardy.“Our publications along with PATAmPOWER are valuable tools for those planning and making important decisions in allocating their resources for the future.” PATASource = PATAlast_img read more

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Meet the experts generating new sources of revenue for airlines

first_imgEveryMundo co-founder and president Seth CasselThis week, over 500 airline industry executives will gather in Singapore for the 12th annual Aviation Festival Asia.Over two days delegates will learn how the latest e-commerce and passenger experience technologies can drive sales and meet the needs of today’s traveller.Performance marketing company and one of the event’s sponsors EveryMundo will be sharing its expertise in ancillary revenue generation and web traffic acquisition with attendees.EveryMundo co-founder and president Seth Cassel will detail how airlines can directly market to the 90% of travellers that begin their travel process online.Mr Cassel will also demonstrate how airlines can combat the current dominance of online travel agencies by monetising their greatest offerings: destinations and routes.In a report scheduled to be released this week titled 2016 Airline Marketing Outlook, EveryMundo suggests airlines currently face a more competitive and rapidly changing market than ever.EveryMundo founder and CEO Anton Diego“As global distribution systems, brick-and-mortar travel agents, and other traditional tools for lead generation continue to decline in relevance, new realms like mobile search and ‘performance marketing’ are rising to replace them,” the report said.“And with aggregator platforms seizing a substantial share of online bookings, it’s crucial for airlines to maximize customer acquisitions and conversions without misspending their marketing budgets on outdated strategies.”The report details current trends in aviation marketing and customer acquisition landscape and provides solutions to help airlines strengthen their online performance.“Airlines have to become more nimble when addressing their customers’ mobile experience,” EveryMundo founder and CEO Anton Diego said in the report.“If they don’t invest in evolving their mobile (direct) channel, they’re going to truly lose the battle.”At the Aviation Festival, Mr Cassel’s presentation will provide a good opportunity to discuss how airlines now have the opportunity to create high volume, multi-language dynamic pages that feature content to match travellers’ search queries.In 2016, the Aviation Festival will host over 2,000 attendees, 200 conference speakers, 600 conference delegates and 150 exhibition booths. Over 100 airlines and 40 airports will be represented.Learn more about Aviation festival Asia here. EveryMundoLearn more hereSource = ETB Travel News: Brittney Levinsonlast_img read more

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Fly Free to Thailand with Star Clippers

first_imgFly Free to Thailand with Star ClippersFly Free to Thailand with Star ClippersFrom Phuket, plunge into the turquoise waters of the Andaman Sea, explore exotic Penang and lie back on powdery white island beaches on this Star Clippers Tall Ship sailing adventure. Explore the many islands that are scattered off the coast of Thailand and Northern Malaysia with some of the most beautiful beaches and dazzling marine life in the world.The Star Clippers Thailand Cruise is special in so many ways but we love it especially because of:–  The sheer-sided sea mountains that rise vertically out of Phang Nga Bay to form some of Thailand’s most spectacular scenery.–  Ko Rok Nok has some beautiful beaches and colourful reefs and is one of the top ten most beautiful beaches in Thailand. –  Penang conjures romantic images of trishaws pedalling past watermarked Chinese shop houses and a sting of chilli in the air. Priced from $2999 for eight days and seven nights, book by 31 October for travel between 11 November 2017 – 21 April 2018 for this incredible deal.  This includes International economy class flights from Sydney, Melbourne and Brisbane  to Phuket, seven nights air-conditioned Star Clippers Tall Ship cabin accommodation, port charges, all activities (including water sports) and entertainment on the Ship, meals as per the itinerary and English speaking hosts. More information visit: www.starclippers.com or call 1300 295 161Source = Star Clipperslast_img read more

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Lufthansa presents a new brand design

first_imgLufthansa presents a new brand designLufthansa presents a new brand designLufthansa will reveal its new, modernized brand image to customers and employees at two major events at the Frankfurt and Munich hubs on Wednesday, the 7th of February. The most visible change is the new aircraft livery. In front of more than 3,000 guests in Frankfurt and Munich, Lufthansa will officially present a Boeing 747- 8 and an Airbus A321 with the new design. In the previous week, individual details created interactive discussions, especially on social media. The response to the new appearance was predominantly positive, although some people missed the traditional yellow tone; nevertheless, it will receive a specific function to serve as a means of orientation and differentiation. The color will be found in the future, on every boarding pass and at every Lufthansa counter at the airport, among other things.“Lufthansa has changed and is more modern and successful than ever. From now on, this will also be visible to the public through a new design”, says Carsten Spohr, Chairman of the Executive Board of Deutsche Lufthansa AG. “The crane has always been with us and clearly stands for the promising performance from Lufthansa. To this day, it still stands as a symbol of highest quality, excellent service, flying expertise, reliability, innovative spirit; and it stands for trust.”Against the backdrop of digitalization and changing customer requirements, Lufthansa recognized that the company needed to modernize the aircraft appearance in order to remain up to date. The Group invests two billion euros a year in new, fuel efficient aircraft. The premium on board and ground services meet individual customer requirements. Lufthansa was awarded the Platinum Award by the International Air Transport Association IATA for its new digital services and was the only and first airline in Europe to be awarded the 5th star by Skytrax. The introduction of a new business class with the new Boeing 777-9 in two years is an example of how the path to modernization will be consistently pursued in the future.On the occasion of the 100th anniversary of the crane, every detail of the design was reworked – to meet requirements of the digital age. The new Lufthansa appearance gives the individual elements a new, modern quality to sharpen their impact. The designers found great importance in taking up the unique design tradition of the Lufthansa brand and leading it into the future.Heritage meets the future“The modernization of Lufthansa is only possible thanks to the commitment of our employees, who are the best in the industry. They are the actual face of the brand “, Carsten Spohr continues.The crane, designed exactly 100 years ago by graphic artist Otto Firle, a distinctive icon in the sky, remains the airline’s iconic symbol. In the future, it will be slimmer and fit for the digital world. A thinner ring makes the crane look more elegant, bringing it into the foreground and granting it more space. All in all, the trademark will gain lightness and elegance. The familiar blue-yellow color combination of Lufthansa will also be retained – but the use of these primary colors will be redefined. The blue specially developed for Lufthansa is somewhat darker, more elegant and is becoming the leading brand color. It stands for reliability, clarity and value.After 30 years, Lufthansa’s aircraft are gradually being given a new livery. The design was developed in a complex process with numerous experts. After intensive preliminary studies, more than 800 designs and own color developments in the laboratory, the new aircraft design was completed. In keeping with the airline’s claim to be premium, the blue color of the livery will dominate the sky and the world’s airports for the next few decades.In the cabin, guests will encounter the modernized design within the crew’s uniform in the form of new – and often yellow – accessories. On-board articles such as tableware, amenity kits, blankets or pillowcases will carry the new design in future. Around 160 million items will be exchanged over the next two years.An important challenge in revising the design was to meet the requirements of today’s and tomorrow’s digital world. In addition to optimizing the crane for new technical requirements, Lufthansa has developed its own typeface, which is particularly easy to read on mobile devices or Smartwatches.New brand campaignOpenness and curiosity – the launch of the new Lufthansa brand launch marks the start of the new #SayYesToTheWorld brand campaign. It questions familiar ways of thinking and habits. Lufthansa opens up the world to all explorers. With style, ambition and quality. With empathy for each individual. Reliable and trustworthy.New design also for the Lufthansa GroupThe Lufthansa Group’s brand image has also been modernized. The new logo no longer bears the crane and is written completely in capital letters. This will take into account the great variety of brands in the Group, offering optical neutrality for all companies. The newly developed Lufthansa Corporate typeface is timeless and independent. The use of capitals is a characteristic of the new Group design.The new Lufthansa blue is the Lufthansa Group’s main color. White ensures lightness and an independent appearance. Yellow complements the color palette.Carsten Spohr says: “We are the proud drivers of globalization and are honored to bring this abstract concept to life! All this drives us forward and makes our work so valuable and fulfilling.”Further information can also be found online at www.explorethenew.comSource = Lufthansa Grouplast_img read more

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Marketing 30 Customer Service

first_imgMarketing 3.0: Customer ServiceData , social media and OTA’s – Service and people who give it are the travel differenceCustomer service is regularly  the difference between a good business and a bad business. Often, its as little as simply caring enough to go the next step.Customer service, generating word of mouth marketing, is a powerful marketing tool that can help grow your business and stand out from your competition. The challenge is reliable and fair delivery, which is easier said than done as customers want more.Customers are more demanding than ever, and if you don’t provide what they want, when they want it, they’ll leave and tell everyone they know of their experience at a ratio of 20 complaints to every single piece of positive validation. More so, unscrupulous competitors will promise the world and many believe it to only feel let down. Consistency is very important.Raising customer service to a high level will build trust and loyalty with your client base.A well-designed customer experience is also marketing:Know your product inside and out. Be aware of the most common questions and how to answer them effectively.Be respectful and don’t allow your emotions to take over.Listening is the key to great customer service. It’s not just what people are saying, but how it’s said, the context and also the visual cues.Be friendly; provide a smile, firm hand shake and an enthusiastic personality. Make them feel like they are your only customerAsk for feedback to gauge how your customer views you and the service you provide.Excellent customer service generally comes down to following up your customers and ensuring they are happy with not only the product, but more importantly the entire customer experience.If you do that successfully, you are on your way to engagement through service. Something a slick marketing campaign will never deliver. Source = STUBA.com learn more about stuba.com herecenter_img www.stuba.comlast_img read more

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Tourism New Zealand to raise its marketing budget in India

first_imgIn order to expand its growth in the Indian market and effectively engage with its travel trade and consumers, Tourism New Zealand (TNZ) has made plans to invest heavily in the market. Speaking on the sidelines of Kiwi Link India 2015 in Mumbai, Kevin Bowler, Chief Executive, Tourism New Zealand said, “We will spend NZD 5 million in India this year. In 2009, our budget was only NZD 1 million. Of the three emerging markets – India, Indonesia, and Brazil – India is the fastest growing market for New Zealand. We have a comprehensive marketing strategy for India and will extensively engage with the travel trade there. We will also look at a digital advertising approach.”While discussing about newer destinations in New Zealand, Bowler said, “One of the big successes is Hobbiton; it has some amazing experiences. We are introducing the same this year in the Indian market at Kiwi Link. Besides, Auckland, Rotorua, and Queenstown are popular destinations among Indian travellers. Young professionals, honeymooners, couples, and family trips are significant tourism contributors. The average length of stay of Indian travellers is around 14 days. There is a good distribution of tourists around the country.”In the fiscal year, which ended in June of this year, TNZ welcomed 43,000 Indian visitors, which is a 23% higher than the previous fiscal. Bowler attributed this growth to the ICC Cricket World Cup 2015. “The tourism figures have almost doubled since 2009. We are looking to sustain the numbers this year, and are hoping for a double-digit growth,” he added.last_img read more

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