Niche Media Launches EndtoEnd Ad Portal

first_imgNiche Media—publisher of Gotham, Los Angeles Confidential and Vegas magazines—has signed on to a new service that allows advertisers to submit, approve and deliver ads and corresponding insertion order data to publishers through a standard Web browser, live and without the need to download software. The ad portal, called SendMyAd, launched about a month ago. SendMyAd is a division of Blanchard Systems, and the service relies on Dalim’s Dialogue and Twist software.Bond Web to Print Publishing, publisher of New School Report, also has signed on for the service.According to Shawn Lowe, Niche Media’s director of manufacturing for digital imaging, SendMyAd replaces an ad portal that preflighted ad files but not in front of the advertiser. With the previous system, Niche “had to answer a lot of questions and had to pay for multiple uploads. It was taking too much time from our staff and confusing our advertisers,” Lowe said. Using SendMyAd, files can be uploaded to the new system which preflights the ads, identifies any existing errors and allows the person submitting the file to see the problem, fix it and make the approval. In the future, Niche expects to be able to drop ads directly into its printer’s production system—also based on Dalim software—without intervention. “My staff will no longer have to go get a PDF from the ftp folder and place it into QuarkXPress or InDesign, distill it to a PDF/X-1A file and send it to our softproofing solution. We hope to be able to avoid these manual steps on thousands of ads within the next six months,” Lowe said. “Even though we have tripled our ad pages due to recent acquisitions, we will not have to add more than one or two people to our staff.”According to FOLIO:’s 2007 Digital Publishing Survey, publishers’ use of ad portal systems declined from 25 percent in 2006 to 21 percent in 2007. The number of publishers, however, who expected ad portals to save $200,000 their businesses $200,000 or more per year rose from 6 to 10 percent. Sixteen percent of respondents indicated they would start using ad portals within three years or more, up from 12 percent in 2007.last_img read more

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Studentonly Mini Oxford Edition now extended to current former US military

first_imgEnlarge ImageIt’s a nice move on Mini’s part, but above all, it’s an excellent marketing ploy to reel ’em back in later, after a few promotions. Mini Mini’s Oxford Edition is a clever play, offering a low starting price just for college students while cramming it full of standard equipment that would cost any other buyer thousands of dollars. But a deal that good can’t be limited to one specific subset of civilization, so Mini’s loosened the reins a bit.Less than a year after its debut, Mini has expanded the Oxford Edition’s availability, now offering it to former and active members of the US military. Prior to this, it was only accessible for part- and full-time students of two- or four-year accredited schools, in addition to recent graduates and postgrad students. Mini sells two versions of the Oxford Edition. The two-door variant starts at $19,750 and throwing two more doors into the mix brings the price up to $20,750, neither of which include $850 for destination. Despite the low price, there’s a load of standard equipment in here, including a 6.5-inch infotainment screen, parking sensors, a panoramic roof, heated seats and 17-inch alloy wheels. Both manual and automatic transmissions are available, and the car comes in six different colors.Mini estimates that the standard equipment on the Oxford Edition would cost around $6,900 on other models, making it one hell of a screaming deal. Appealing to college grads and veterans is a solid way to establish a customer base that, in the future, may remember the experience and come back with more money to spend. There are some limitations, though. Active-duty citizens are included in the offer, as are recently retired and honorably discharged members, so long as the retirement or discharge took place within the last 12 months. For those with dishonorable discharges, well, them’s the breaks. 2020 Mini Cooper SE: Mini’s electrified Cooper shows promise Mini Mini Tags Hatchbacks 2019 Fiat 500X first drive: New engine, same problems 2020 BMW M340i review: A dash of M makes everything better 2020 Hyundai Palisade review: Posh enough to make Genesis jealouscenter_img More From Roadshow More about 2018 Mini John Cooper Works Hardtop Share your voice 1 Comment 38 Photos Review • 2018 Mini JCW Hardtop: Small and sporty, but a bit too sharplast_img read more

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Bold Steps in Union Budget 201415 Report Suggests so

first_imgAccording to a Deutsche Bank report, recent measures by the government to control inflation indicate that “bold steps” will be announced in the Union Budget, which is most likely to be presented on 11 July.With a five-month high inflation of 6.01 percent hanging over the Narendra Modi-government before its first Budget session, Deutsche Bank stated in its report that the steps taken by the Finance Minister in delisting fruits and vegetables from the Agricultural Produce Market Committee (APMC) list and giving farmers the option to sell in the open market directly were bold decisions.”Some of these measures have been long suggested remedies for curbing food inflation but the erstwhile government was unable to move swiftly on these owing to coalition dynamics,” the Deutsche Bank said in a research note, as reported by PTI.”The swiftness in recommending the exemption of perishables from the APMC is a bold decision, and will lead the market to now expect similar bold steps in the budget,” the note added.On Wednesday, the central government asked states to delist perishables from the APMC, and also imposed a minimum export price of USD 300 per ton on onions, in order to cut down on their export.”States are being advised to delist fruits and vegetables from the Agricultural produce Market Committee list, which means farmers will have an option of either going through APMC and the middlemen there or the option of going to the open market itself,” PTI quoted finance minister Arun Jaitley as saying.The central government also decided to release 50 lakh tons of rice in the open market for ₹8.30 per kg, and also gave states the freedom to directly import pulses and edible oils in case of shortage.”These measures are strong indicators of the government’s resolve to address food inflation and should assuage the RBI that the government is now walking in lockstep with it to address high inflation,” Deutsche Bank said in the report.The wholesale price index (WPI) inflation rose to 6.01 percent in May, the highest in five months, while in the same month, food inflation reached 9.50 percent.last_img read more

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Akheri Chahar Shamba to be observed on 15 Nov

first_imgAkheriThe holy Akheri Chahar Shamba will be observed across the country on 15 November (Wednesday) marking the recovery of Prophet Hazrat Mohammad (SM) from prolonged illness.The decision was taken at a meeting of the national moon-sighting committee at the conference room of the Islamic Foundation, Baitul Mukarram Friday evening with secretary of the religious affairs ministry Md Anisur Rahman in the chair.As the new moon was not sighted on the sky of the country on Friday, so the holy month of Safar will begin from 22 October and the holy Akheri Chahar Shamba will be observed on 25th of Safar or 15 November, said a foundation release.last_img

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Trump raises tensions with tweet threat to Iran

first_imgUS president Donald Trump speaks during a cabinet meeting on 18 July, at the White House in Washington, DC. Photo: AFPTensions are mounting between Donald Trump and Iran-the US president’s raw tweet threatening Tehran was met Monday with a similarly bilious reply, upping the ante in the high-stakes game of diplomatic chicken.Trump’s tweeted warning late Sunday to Iranian president Hassan Rouhani-all in capital letters, the digital equivalent of shouting-sparked questions about Washington’s strategy towards the Islamic republic.The US is regularly suspected of backing the idea of regime change, but analysts say its current stance may simply be an attempt to pivot after a week of dire headlines over Trump’s much-maligned summit with Russia’s Vladimir Putin and a relative lack of progress on North Korea.The saber-rattling began when Iranian president Hassan Rouhani cautioned Trump not to “play with the lion’s tail,” saying that conflict with Iran would trigger the “mother of all wars”-prompting the furious salvo from the US leader.The Republican leader’s response was reminiscent of the belligerent tone he took with North Korea last year.“NEVER, EVER THREATEN THE UNITED STATES AGAIN OR YOU WILL SUFFER CONSEQUENCES THE LIKES OF WHICH FEW THROUGHOUT HISTORY HAVE EVER SUFFERED BEFORE,” Trump warned Rouhani on Twitter.“WE ARE NO LONGER A COUNTRY THAT WILL STAND FOR YOUR DEMENTED WORDS OF VIOLENCE & DEATH. BE CAUTIOUS!”A few hours later, Iranian Foreign Minister Mohammad Javad Zarif fired back.“COLOR US UNIMPRESSED,” Zarif wrote in English, mimicking Trump’s caps-lock message.“We’ve been around for millennia & seen fall of empires, incl our own, which lasted more than the life of some countries. BE CAUTIOUS!”While Trump’s “tough stand” was hailed by Israeli prime minister Benjamin Netanyahu, it also provoked an avalanche of questions about its exact meaning and impact.When asked about the president’s motivations, White House spokeswoman Sarah Sanders said he was focused on “the safety and security of the American people” and ensuring Tehran did not acquire nuclear weapons.But she seemed to downplay concerns about his aggressive posturing, saying Trump has been “pretty strong since day one in his language toward Iran.”Concerns? ‘None at all’In May, Trump-who has made Iran his public enemy number one-announced the US withdrawal from what he called a “defective” multinational nuclear deal with Tehran, and moved to reinstate punishing sanctions.For some analysts in Washington, Trump’s harsh words were a political smoke screen.“Frustrated by no progress w/NK; angered by negative push back post Helsinki, Trump is looking to vent, act tough, and change channel,” said Aaron David Miller, a former US diplomat and Middle East negotiator for several administrations.“If nothing else, Trump’s ALL CAPS tirade reflect(s) reality that US has no Iran policy. Empty/ridiculous US rhetoric in response to same from Iran.”After speaking with European officials about Trump’s warnings, International Crisis Group president Rob Malley said diplomats on the continent were not “really taking it seriously.”In Europe, Trump’s tirade is seen as a way to distract from controversy over his summit with Putin and special counsel Robert Mueller’s investigation into possible collusion between the Trump campaign and a Russian effort to sway the 2016 election.But the president stood by his remarks. Asked by reporters at the White House whether he had concerns about provoking tensions with Iran, Trump said “None at all.”Saber-rattlingWhile US ties with Iran and North Korea are different on several fronts, the words used by Trump to denigrate Tehran are similar in tone to those he directed last August at North Korean leader Kim Jong Un.Several observers noted the similarities between the threats on Iran, and Trump’s “maximum pressure” campaign towards Pyongyang.In September 2017, in his first speech to the United National General Assembly, Trump threatened to “totally destroy” North Korea.Nearly a year on, Trump has met Kim-who he once called “Rocket Man” on a “suicide mission”-for a landmark summit, and follow-up talks are underway between the two sides.However, concrete progress has been scant so far on denuclearization of the Korean peninsula.Democrats have expressed alarm about Trump’s Iran bluster.“Reckless Iran rhetoric creates risks-especially if words are unbacked by actionable strategy,” senator Richard Blumenthal said.last_img read more

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US Army Invests in Thought Helmet Technology for Voiceless Communication

first_imgIn the future, soldiers may be communicating silently with sophisticated “thought helmets.” The devices would harness a person´s brain waves and transmit them as radio waves, where they would be translated into words in the headphones of other soldiers. Citation: US Army Invests in ‘Thought Helmet’ Technology for Voiceless Communication (2008, September 22) retrieved 18 August 2019 from https://phys.org/news/2008-09-army-invests-thought-helmet-technology.html The US Army has recently awarded a five-year $4 million contract to researchers from the University of California at Irvine (led by UCI´s Mike D´Zmura), Carnegie Mellon University, and the University of Maryland to study the concept. It will likely be a decade or two before the thought helmet becomes a reality, but the rough technology is already under investigation. Researchers have been working on other brain-computer interfaces, such as Emotiv Systems´ brain-wave headset for video games, which is expected to be available commercially next summer.The Army’s version would of course be more sophisticated and reliable than the gaming headset. To make the thought helmet a feasible piece of equipment for soldiers, scientists need to combine advances in computing power together with our understanding of the human brain. At the moment, the thought helmet concept consists of 128 sensors buried in a soldier´s helmet. Soldiers would need to think in clear, formulaic ways, which is similar to how they are already trained to talk. The key challenge to making the system work is a software system that can read an electroencephalogram (EEG) generated by the sensor data, and pick out when a soldier is thinking words, and what those words are. Because the brain is a complex system and generates such large amounts of data, researchers must also make improvements in computing power. Soldiers will also have to be trained to think “loudly” to make it easier for the system to pick out their words from the brain´s background noise. Also, every individual´s EEG signals are a little different, so users and computers will have to be calibrated so that computers recognize each person´s unique mental pattern.In early versions, recipients will most likely hear messages rendered by a robotic voice in their headphones. But the researchers also think it´s possible to render commands in the speaker´s own voice, as well as indicate the location of the speaker relative to the listener.For people concerned about the ethics of the technology, Elmar Schmeisser, the Army neuroscientist overseeing the program, reassures that the technology will not allow mind-reading. As he explains, since every user has to be trained with the system, it would be impossible to use the technology against an individual´s will and without their cooperation. Instead, the researchers are interested in potential civilian benefits. One such application might be a Bluetooth headpiece which could read speakers´ thoughts and transmit them to the person they´re calling – eliminating those loud, one-sided conversations in public. via: Engadget and Time This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only. Exposure to others’ suffering even worse than being shot at A thought helmet (not pictured) could allow soldiers to silently and securely issue and receive commands. Image credit: Jeff Corwin Photography, Boeing. Explore furtherlast_img read more

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